Hollywood hard-nut Jean-Claude Van Damme is giving his fans the chance to look just like him - by launching his own clothes line.

And the Belgian martial arts expert is revealing a gentler as well as more creative side with the Damage Seven fashion range - he's promised to donate half the profits to charity.

But he's maintaining his customary hard-headedness in organizing how the cash is distributed, saying, "We want to make sure the money goes to the right foundation and does not get stolen."

Bloodsport star Van Damme has already found a good spot to flog his wares in London, after chatting with his old pal Mohammed Al Fayed, who owns the exclusive Harrods store.

A spokesman for the shop confirms Van Damme's goods will be available at Harrods, explaining, "It'll be jeanswear, cargo pants, camouflage wear.

"You would have seen him wearing it at the Cannes Film Festival."